UG VIDEO

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PROJECT GOAL

Our goal for UG-Video was to bridge the gap between brands and creators, fostering genuine brand connections through user-generated content (UGC). We achieved this by building a platform that connects small and medium businesses (SMBs) with talented creators who can craft engaging video content that resonates with their audience.

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THE CHALLENGE

The project's success hinged on finding the optimal solution for video uploads and playback within Bubble's framework. Our team meticulously evaluated various approaches to ensure a balance between functionality and app performance.

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PROJECT SUCCESS

We delivered UG-Video on time and within budget, exceeding the client's expectations. The app is now live and operational, offering a smooth and efficient platform for users to share and watch videos.

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SOFTWARE ARCHITECTURE

To ensure a seamless user experience for both brands and creators, UG-Video utilizes a robust architecture. This includes a smart matching engine that pairs brands with creators based on campaign goals and expertise. A user-friendly content management system (CMS) empowers brands to manage campaigns, collaborate with creators, and analyze content performance. Secure payment gateways facilitate smooth transactions for commissioned content creation.

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FEATURES:

- Implemented user flow for publishing campaigns and inviting creators for collaboration

- Marketplace with extended search and filters to find the right creator

- Creator’s portfolio page where they can showcase their video content

- Admin dashboard allowing managing of users lists, orders and payments setup

- Payment Getaway using Stripe Connect to manage payments between brands and creators

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PROJECT SUMMARY

UG-Video fosters a collaborative ecosystem where brands and creators work together to build success. Brands leverage the power of authentic UGC to connect with their audience, while creators gain a platform to showcase their talent and secure paid work opportunities. This win-win solution empowers businesses to build genuine brand connections and achieve their marketing goals through the power of authentic video content.