UG Video - UGC Content Marketplace
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When UG Video approached us, they were on a mission to make their mark in the world of user-generated content. They envisioned a platform where creators could upload high-resolution videos without sacrificing loading speed or user experience.
But turning that vision into reality was no easy feat. They needed a reliable, fully functional MVP (Minimum Viable Product) that had to be bug-free and delivered on a tight 2.5-month timeline—all while sticking to a strict budget.
The stakes were high. UG Video’s launch wasn’t just about putting an app out there; it was tied to a larger plan to onboard content creators and showcase high-profile influencers using the platform. This wasn’t just about the tech—it was about building trust with big brands and demonstrating that their platform could deliver the kind of high-quality UGC (user-generated content) ads those brands were looking for.
A successful launch could mean credibility and momentum, but missing the mark? That wasn’t an option.
Behind the scenes, the project came with its own set of challenges. Developing an MVP that ticked all the boxes—high performance, core feature requirements, and tight quality control—was already a big ask. But solving the technological hurdle of ensuring fast autoloading for high-resolution videos while keeping file sizes manageable? That was a next-level challenge.
Balancing these demands with the constraints of time and budget meant every decision, design, and line of code mattered.
UG Video needed more than just a solution; they needed a partner who could bring their vision to life while navigating these challenges head-on. That’s where we came in.
About Project
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UG-Video fosters a collaborative ecosystem where brands and creators work together to build success. Brands leverage the power of authentic UGC to connect with their audience, while creators gain a platform to showcase their talent and secure paid work opportunities. This win-win solution empowers businesses to build genuine brand connections and achieve their marketing goals through the power of authentic video content.
The project's success hinged on finding the optimal solution for video uploads and playback within Bubble's framework. Our team meticulously evaluated various approaches to ensure a balance between functionality and app performance.
To ensure a seamless user experience for both brands and creators, UG-Video utilizes a robust architecture. This includes a smart matching engine that pairs brands with creators based on campaign goals and expertise. A user-friendly content management system (CMS) empowers brands to manage campaigns, collaborate with creators, and analyze content performance. Secure payment gateways facilitate smooth transactions for commissioned content creation.
Implemented user flow for publishing campaigns and inviting creators for collaboration; Marketplace with extended search and filters to find the right creator; Creator’s portfolio page where they can showcase their video content; Admin dashboard allowing managing of users lists, orders and payments setup; Payment Getaway using Stripe Connect to manage payments between brands and creators
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The Solution
Turning UG Video’s ambitious vision into reality required a clear plan and flawless execution.
To meet their goals, we followed a step-by-step approach that ensured no detail was overlooked while keeping things on track.
We began by collaborating closely with the UG Video team to define the app’s core features. It was crucial to ensure the functionality aligned perfectly with their business objectives and addressed their primary challenges.
With the client’s provided design as the foundation, we visualized the platform’s structure and user flows to establish a roadmap that matched the desired experience.
Next, we tackled the key technical challenges. Fast autoloading high-resolution videos was no small feat, but by focusing on optimized compression and caching strategies, we laid the groundwork for seamless video performance.
Development progressed in one-week sprints, leveraging technologies like Bubble and JavaScript to bring the platform to life. Each sprint is built upon measurable progress, keeping the project dynamic yet efficient.
Before handing over the MVP, we ran rigorous testing to ensure everything worked flawlessly. From user interactions to backend processing, every corner of the app was fine-tuned for high performance under real-world conditions.
Finally, we deployed the MVP within the agreed 2.5-month timeline and provided UG Video with the guidance needed for onboarding users and maintaining the app post-launch.
To make UG Video’s platform not only functional but truly reliable, we implemented robust technologies. The combination of Bubble.io for speedy no-code development and JavaScript for video optimization guaranteed a responsive and scalable MVP.
Key features included landing pages tailored to brands and creators, intuitive user flows, Stripe payment integration, SendGrid email services, and a powerful admin panel to oversee operations.
One of the standout challenges was ensuring high-quality video uploads didn’t compromise loading speeds.
We achieved fast autoloading without sacrificing resolution by using advanced compression techniques and efficient JavaScript caching. The fixed timeline was another hurdle, but a strong focus on sprint cycles and QA meant we delivered a bug-free, feature-rich MVP on time.
We didn’t stop at delivering the MVP—future-proofing was baked into the platform’s very architecture. UG Video now has an app built to accommodate upcoming enhancements, giving them room to scale and evolve.
And the ability to handle high-quality video uploads effortlessly? That’s a competitive advantage unique to their platform.
By the end of the project, UG Video had more than just an app. They had a powerful tool that brought their vision to life, providing the ultimate UGC marketplace for brands and creators alike.
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